Washright

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In 1999, A.I.S.E. developed an exclusive pan-European TV advertising and PR campaign to encourage consumers to wash in a more sustainable way. Millions of laundry packs across Europe carry the Washright consumer information panels promoting best washing practices.
Watch out for the following label on the pack of your laundry detergents and do not forget to follow the tips for saving water, energy, CO2 and money!!

FACT:  Between 1996 and 2001, the average wash temperature in Europe fell by 6.4% (from 48°C to 46°C, and related energy consumption, from 1.04kWH to 0.99kWH*) thanks to various concerted efforts. Improvements in energy efficiency have saved enough energy to power 900,000 European households for a year. However, even more savings can still be achieved!
*Source: A.I.S.E.




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